Market Logic

Market Logic of a Business: Seven Fundamental Questions

One of the questions we often see in our work is about whether and how to launch a business that doesn’t yet exist.  This question comes up both in the context of early stage start-ups shaping their strategy and in the context of teams in larger companies considering the launch of new businesses. Answering this… Read more » Read more

Culture: a CEO's manifesto

Culture: A CEO’s Manifesto

This piece is adapted from a letter to a Fortune 500 CEO, building on a dialogue we had about evolving the culture of a company in its second century. The path described here isn’t meant to be a universal recommendation – we’d do very different things in different contexts. Rather, I share this as a… Read more » Read more

Great Achievement

Aravind and the Choice of Great Achievement

Dr. Govindappa Venkataswamy, known as Dr. V, was an entrepreneur and humanitarian of the highest order.  He founded Aravind, an organization based in Madurai, in the south of India, that has delivered nearly 4 million eye surgeries, more than half as many eye surgeries as the entire UK National Health System, at levels of quality… Read more » Read more